New, unique, passionate, and alluring—all of these words are synonymous with Alyaka, a fresh destination for discovering niche beauty brands worldwide.
Around the world, we see a rapid decrease of generations-old artisan skills, abilities, and creative solutions that would nudge classic brands into the future. Globalization, mass production, and industries of luxury are quickly, and effectively, killing off the creative and unique nature of beauty, replacing it with a cookie-cutter of what they believe beauty should be. We are losing our uniqueness – what makes our beauty ours.
