We believe in bettering ourselves and the planet. Our mission is to bring clarity, simplicity and ethics to the world of nutrition and supplements.
We believe everyone should be able to understand their individual nutritional needs, find higher quality, naturally sourced and plant-based supplements that really work - and have the reassurance they're not damaging the environment.
For many consumers, supplements can be intimidating and confusing. Inconsistent labelling, ingredients of uncertain origin, and a lack of clear information mean you're often left wondering what it is you're really buying and if they'll actually work. We're here to change that.
Our expert nutritionists have created a free online Diet Profile that helps you understand your diet and discover your nutritional needs and, if you need them, order the right supplements for you - delivered direct to your door.
Made in the UK, our supplements are more absorbable and contain zero animal products or any nasty additives. And they're suitable for every type of diet. We only source ingredients from responsible producers who meet the highest ethical and ecological standards, and all our supplements are delivered in biodegradable and recyclable packaging.
Better me. Better planet.
