Taste tested: can a supermarket chocolate bunny beat Lindt?

As we head into spring, a lot of us will have Easter chocolate on our minds. Here at TopCashback, we’ve been snacking on Easter eggs since February.

So, it’s only natural that we’ve been starting to wonder where we can find the tastiest chocolate bunny this Easter season. And because we’re a money-saving site, we care about value for money almost as much as taste.

So, we decided to put six milk chocolate bunnies to the test. Our question? Can any of this year’s supermarket chocolate bunnies compare with the delicious, creamy taste of the famous Lindt bunny? There’s only one way to find out.

If you’re heading out to the shops now and don’t have time to read the full guide, check out our scoring table below to see who came out on top. For our in-depth analysis on how each bunny’s flavour and appearance compared to Lindt, keep reading.

How we ranked the chocolate bunnies

Our chocolate bunny taste test group was made up of 20 of our TopCashback colleagues, spanning across a range of departments. From customer service to the finance team, our tasters were a varied bunch with a range of backgrounds and expertise.

We taste-tested six different milk chocolate Easter bunnies from five supermarkets, plus the ever-popular Lindt gold bunny. We didn’t include Sainsbury’s, Lidl, Co-op, Iceland or Waitrose because none of these supermarkets were selling their own Lindt bunny dupes at the time.

We only tested 100g hollow chocolate rabbits that could reasonably pass for the premium brand.

Our testers tried a piece of each hollow bunny without knowing which one they were trying. They also tasted the bunny segments before seeing the whole bunny each time to ensure the taste scores (and whether they thought it was Lindt or not) weren’t impacted by the appearance.

The baseline bunny: Lindt

The bunny all of the other bunnies are trying to beat... the iconic gold chocolate bunny from Lindt is a firm Easter favourite in the UK.

But what did our taste testers think? And, importantly, could they tell this bunny was the Lindt one, without its archetypal gold foil?

What our taste testers thought:

The iconic Lindt Gold Bunny – unique in appearance, flavour and even smell, it turns out.

14 of our 20 taste testers were extremely confident that this was Lindt chocolate, and an additional three testers were tentative ‘maybe’s.

Chloe, from our Business Insights team, had been sure the second bunny she tasted (which was actually from Asda) had been Lindt, but had ‘second thoughts’ after tasting this one. Another taster was torn between Lindt and M&S due to this bunny’s creaminess and layers of flavour.

While the Lindt chocolate gold bunny is famous for its signature gold foil, red ribbon and bell, some of our tasters were thrown off by its appearance without the foil. This may be partly why three of our tasters gave a confident ‘no’ to this being Lindt. Karen in Finance thought this could have been the premium Aldi bunny, as it seemed ‘too plain and small’ to be the Lindt one.

Partnerships placement, Imogen, had similar thoughts: ‘Despite knowing it is the Lindt bunny, I’m slightly disappointed when paying attention to the appearance of it.’

Rob, who works in our US Partnerships team, thought the distinctive design of the bunny made it look ‘elegant’, although another taster declared its appearance to be ‘poor’.

When it came to taste, we’re not really that surprised that our group went a bit mad for this bunny. The chocolate was praised for having the perfect balance of sweetness and bitterness, which made for a more luxurious-tasting bunny and resulted in the highest average flavour score of the bunch.

We have a sneaking suspicion that our tasters could have identified this bunny on smell alone. From the Propositions team, Cris noted that it ‘smells much stronger than the others’, and Sally said it smelt ‘like heaven’.

This smooth milk chocolate rabbit was a clear winner on taste, although with a regular price of £4.25, it is by far the most expensive bunny we tasted.

The best Lindt bunny dupes 2025

So, how did the other chocolate bunnies compare? Check out our taste test team's ranking of the Lindt chocolate bunny dupes from Aldi, Asda, Morrisons, M&S and Tesco.

Not only do some of these bunnies come pretty close to Lindt on taste, but some are less than half the price of the Lindt Easter bunny. In fact, our runner-up chocolate bunny comes in at a whopping 53% cheaper.

#1 Aldi Specially Selected

Our Lindt bunny dupe taste test winner for Easter 2025 was Aldi's premium gold bunny. Not only was this bunny delicious and the closest in appearance and taste to Lindt, but it's also a whopping 53% cheaper.

Three of our tasters thought this bunny could be the Lindt one.

Our panel knew there were two Aldi bunnies in the line-up (one from their budget Dairyfine range and one from their Specially Selected range). Five out of our 20 tasters thought this was an Aldi bunny, with two of those identifying it as being from the premium Aldi range.

The popularity of this chocolate bunny wasn’t down to any one factor – the appearance, flavour, and thickness of the chocolate were all praised.

The team loved the look of this bunny on the whole, appreciating the etched detail of the fur and whiskers that made it look more premium. The Aldi Specially Selected bunny came second overall for appearance, beaten only by M&S.

The chocolate itself was described as ‘rich and creamy’ and ‘very smooth’, with a ‘good balance of sweet’. This was the fourth bunny our tasters tried, and many noted that it tasted a lot nicer than the previous three (which were Aldi’s budget bunny, Asda and Tesco).

Two tasters found this bunny a little bitter, although one thought that was a positive and the other didn’t like it so much. Sally said it ‘smells like a chocolate shop,’ and also noted that the chocolate was thicker than other bunnies in the test.

Overall, this bunny was a big hit. Rhi, from our Marketing team, described it as the ‘closest alternative’ to the Lindt Easter bunny. Our tasters weren’t shown the gold foil wrap until after the test was complete, but this only cemented the general consensus that this is a smashing Lindt bunny dupe.

#2 M&S

The M&S chocolate bunny was perhaps the most divisive of the lot – some of our testers singled this one out as their favourite, whereas others really (really) hated it.

Two of our tasters thought this bunny was definitely Lindt, and another person thought it could be. One taster told us: 'It’s not too sweet so I guess the amount of cocoa in this rabbit is higher than other rabbits, which sounds like what Lindt would do.’

Imogen didn’t think this bunny was Lindt, but described it as the ‘best comparison bunny’, thanks to it having ‘the rich and creamy elements Lindt has’, although it lacked that signature taste.

An impressive number of our testers (eight out of 20) successfully identified this chocolate rabbit as an M&S product. This was largely due to the bunny being quite different overall from the other ones. Chloe liked that it looked ‘like an actual bunny’, four referred to it as ‘cute’, and another noted ‘they’ve tried to make this bunny look real which would make it more expensive.’ 

Many of our testers noted the chocolate’s shiny appearance, which made it look premium. However, the eyes were a sticking point, with someone in our group declaring ‘evil intent’. Another taster described this rabbit as ‘diabolical’. Overall, though, this bunny topped the charts when it came to appearance, even beating Lindt.

When it came to flavour, this bunny divided the room. Despite receiving two 9/10s and seven 8/10s, the M&S bunny also received a 1/10 and a 2/10 from less satisfied testers. Meg in our Finance team found the chocolate ‘harsh on the taste buds’ and thought it tasted more like chocolate cake batter than normal chocolate. Finance Supervisor, Katie, agreed that it tasted like ‘chocolate flavouring somehow.’

But those who enjoyed the taste of this bunny highlighted its creaminess and the fact it wasn’t overly sweet. The chocolate itself was found to be nice and thick, with a ‘good snap and bite.’

#3 Aldi Dairyfine

Aldi’s budget chocolate bunny received a range of lower-to-middling scores for flavour and appearance.

Not a great dupe for the real deal: nobody mistook this one for Lindt. The reasoning given was that it was too sweet to be Lindt, with a ‘slight artificial taste’ that meant it ‘didn’t taste premium.’ One taster believed it didn’t melt in the mouth in the way they would expect Lindt chocolate to.

Three of our testers correctly identified it as being from Aldi, but weren't sure if it was from the budget or premium range.

At £1.49, this is the cheapest bunny of the lot, which explains why it’s in third place despite coming sixth out of seven for flavour.

Unfortunately for many of our panel, this bunny tasted every bit as cheap as it was. Some tasters described it as ‘sickly’, ‘fairly standard’ and ‘not enjoyable’. The texture was too inconsistent for some, although the smoothness of the chocolate was a plus.

This rabbit fared better in the looks department, coming fourth for appearance out of the seven. In fact, Imogen figured ‘the appearance outweighs the taste.’ Sean, from TopCashback's Legal team, also noted that this bunny was ‘very detailed, even down to the fur markings,’ and Rhi liked the ‘cartoon-like’ nature of its features.

#4 Tesco

At a respectable fourth place out of six, Tesco fared much better in our chocolate bunny test than in our mince pie taste test.

Our group was torn as to whether this was a budget or premium bunny. Three of our testers correctly identified this as the Tesco chocolate bunny and three thought it could be from M&S. Nobody thought this was Lindt.

On the whole, our tasters weren’t fans of overly sweet chocolate, so this bunny got extra points for tasting less artificially sugary than some of the others. Meg liked the ‘rich and smooth’ texture, Katie said it ‘tasted more of cocoa’ and another person noted its nice smell and good thickness.

One taster’s reason for guessing this was the M&S bunny because it ‘tasted expensive.’ On the other end of the scale, Sean declared it to be just ‘standard chocolate’ and another thought it tasted ‘quite cheap like there wasn’t much cocoa in it.’

In terms of looks, this poor bunny was described as ‘basic’ and ‘weird’. Our panel was let down by its lack of detail, and it lost further points for having a visible joining of its two halves (three of our tasters noted this as a reason for marking it down on appearance).

The Tesco bunny received the second-to-lowest average appearance score at just under 5/10.

#5 Asda

In fifth place, just one position away from last, is the Asda chocolate bunny.

With its very simple design, the Asda bunny ended up coming last for appearance out of all the bunnies in our test. One tester said they’d have ‘liked to have seen more detail on the bunny, such as fur detail.’ Despite its ‘cute smile’, Meg thought there just wasn’t a lot going on.

As a direct result of its appearance, Rob concluded that this must be a ‘budget bunny’, but at £2.24, this is actually the third most expensive rabbit we tried.

Despite the underwhelming appearance, a few of our tasters thought the texture had a nice, smooth texture and melted ‘pretty well’. Not all were fans of the taste though. Heather, from our Customer Services team, thought it had ‘no smell’ and a ‘mild taste’, Cris found it ‘too milky’, and Imogen said it ‘lacked any richness’.

When it came to those rating the flavour at the bottom of the scale, Rhi gave it a 4/10 because she ‘didn’t think the flavour was very strong’ and it ‘left a funny aftertaste.’

The lowest flavour score the Asda bunny received was a 3/10, with this taster saying ‘it honestly tastes like I’ve licked clingfilm.’

With that said, others described the flavour as ‘nice and sweet’, with one person saying it tasted like Galaxy chocolate to them. Two of our tasters correctly guessed this was Asda chocolate, and not one thought it was Lindt (although Chloe thought it was a ‘close contender to the real deal’).

#6 Morrisons

And now for our group’s least favourite bunny of the herd… Morrisons came out holding the wooden spoon in our chocolate bunny taste test.

Not one taster thought it was Lindt, but a number of other supermarkets were pondered, including Tesco, Asda, Aldi and M&S. Four tasters out of 20 successfully identified it as being from Morrisons.

When it came to verdicts on flavour, our tasters didn’t hold back. Feedback ranged from ‘cheap and low quality’ to ‘truly and epically disgusting… like someone microwaved plastic for an hour.’

Our tasters were underwhelmed by the taste for a number of reasons. One person didn’t like that it ‘takes too long for any chocolate flavour to come through.’

The sweetness also lost this bunny favour, with one taster saying ‘the sweetness level of this rabbit will give you a sore throat.’ Katie agreed that the ‘sweetness lingers in a slightly unpleasant way.’ Seven out of our 20 testers gave the Morrisons bunny a 3/10 or below for flavour.

When it came to consistency, a few noted an uneven thickness, with one taster remarking that it tasted ‘grainy.’ It also smelt just ‘sweet’ rather than chocolatey, which some tasters weren’t happy about.

A lack of effort in the appearance lost this bunny a fair number of points, with US Product Manager, Natalia, pointing out that the simple design suggested this bunny had been mass-produced on a budget. A few tasters marked this bunny down for having a visible seam where it’s been stuck together and for having ‘unrealistic’ ears.

So, the consensus on the Morrisons bunny was pretty poor. It received the worst average score across our panel for flavour, and the worst average ‘overall’ score too (although it did beat both Asda and Tesco on appearance).

Did anyone mistake a dupe for the Lindt bunny?

As part of our taste test, we asked the panel to consider whether the bunny they were tasting could be the Lindt bunny. Our thinking was that if anyone was fooled by a non-Lindt bunny, then that’s a marker of a pretty excellent dupe.

While the Lindt bunny reigned supreme in our taste test, there were a couple of bunnies that gave our tasters pause (or should we say paws) for thought.

As you can see from the table, M&S was the only brand that successfully fooled any of our taste testers. Three out of our 20 tasters thought the M&S bunny was, or could be, the Lindt one. This was largely down to its unique design and delicate balance of sweet and bitter notes.

The Aldi Specially Selected bunny had three people questioning, with its ‘premium’ taste, being used as a marker of a quality brand.

Aldi’s Dairyfine bunny and Asda’s bunny both had one taster each guessing whether they were tasting Lindt, although not enough to convince them this was the case.

The verdict

Best overall dupe: Aldi Specially Selected

The closest Lindt bunny dupe we found was the Aldi Specially Selected bunny.

That’s without mentioning the gold foil it comes wrapped in (although we’re not sure how long Aldi have before Lindt’s lawyers come knocking…).

You can get almost three Aldi Specially Selected bunnies for the cost of one full-price Lindy bunny, making it a pretty smart substitute.

Best appearance: M&S

With an average appearance score of 7.3/10, the M&S bunny topped the charts when it came to looks.

Best taste: Lindt

Hop to it! Save on your Easter treats

So, it turns out you really can taste the Lindt difference. We’re not surprised if we’re totally honest, and see this as testament to the unique, premium-quality offered by Lindt.

However, there are some other delicious chocolate bunnies that give the master chocolatier a run for their money. And speaking of money, they’re a hell of a lot cheaper too.

However you celebrate, we hope you have a very happy Easter filled with fun with your loved ones, competitive Easter egg hunts and delicious chocolate gifts.