Shop at Iceland UK online and find incredible deals on frozen products, fridge fillers, everyday essentials, and more. With countless items for less than £1 and new Iceland offers every week, there’s a reason it’s often voted the UK’s favourite online grocery service.
Iceland foods mean that you can save on your bills and cut down on waste without skimping on quality. Frozen food is a fantastic way to keep your nutrition high and still enjoy low prices, plus you can plan your meals with ease. Whether you want to stock up on meat products and frozen veg or snacks, sandwiches, and fizzy drinks for the kids’ lunches, you’ll find Iceland offers on almost everything.
Iceland online shopping makes it easy to get your weekly groceries. From fresh fruit & veg and meat products to ready meals, desserts, and party food. Got a variety of diets in the household? There’s plenty to choose from in their range of meat-free, vegan & vegetarian products, and gluten-free items. Register for an Iceland online account to save your favourite items for convenient shopping every time.
Discover Iceland deals & save money on food
If there’s one way to make food shopping that bit tastier, it’s free money. We offer cashback on your Iceland online shop when you click through from our site - it’s that simple!
Sign up for an Iceland Bonus Card and you can start reaping the rewards right away. Pre-load your card with money and get £1 for every £10, plus get free delivery when you spend £25+.
Check out Iceland offers this week on site to browse all sorts of deals. From mix & match to £1 or less, there are tons of discounts to be found.
Check out the Lowering Prices and Multibuy Madness pages to find exclusive deals on your favourite brands, like mix and match on selected items. You’ll find the likes of Birds Eye, Carte D'or, and Cathedral City, Chicago Town as well as household brands like Comfort, Persil, and Fairy.
As well as their daily deals, there are lots of other ways to save, like friends referrals which treats you and a friend to £6 off your next £45+ shop.
If you’re a new customer and eligible for a student discount or a Blue Light Card, you’ll also get £6 off your next shop that’s over £45. (This one-off discount might not be eligible with cashback).
Your £45 shop will be eligible for free delivery (available on baskets £40 or more), or you can get same day delivery until 9pm from as little as £2.
Not only is frozen food cheap, it’s actually a money-saving, waste-saving habit. Freezing is nature's way of preserving food and eating more frozen food could help you halve the amount of it you waste. The range of food at Iceland UK means you’re saving on your bills and saving on waste for a double bonus on your weekly shop.
On top of all of these saving hacks, you can earn cashback on your food shop. Our cashback amounts change from time to time, so if you shop at the right time, you might even get a boosted rate.
Iceland Bonus Card
Spend & save with the Iceland Bonus Card to get bonus spending and receive exclusive offers.
Sign up for a bonus card that you can use both online and in store. It works just like a preloaded card; add money to it and pay for your Iceland foods at the checkout. The difference is, for every £20 you add to your savings balance, you’ll earn £1.
Save your £20 however you like; all in one go or bit by bit. Top up your card in store by telling the cashier how much you would like to save. If you want to use your card to spend in store, just let them know how much you’d like to use from your card and the amount will be taken off your bill.
Your Bonus Card balance will be shown at the bottom of the receipt, but you can also check it online at any time. Once you’ve logged on, head to My Account and click Bonus Card to see your balance. While you’re there, take a look at the exclusive Iceland offers available only as a card holder.
The Iceland Bonus Card entitles you to free home delivery in store and online as well as exclusive prices and special competitions and giveaways. If you prefer having these deals handy, download the app to keep an eye on daily deals and special offers.
Big brands at small prices
One of the best things about Iceland online shopping is that you can find all sorts of popular brands.
Their 8 for £10 easy teas feature familiar names like Goodfella’s, Birds Eye, Aunt Bessie’s, and Richmond. So for those nights you don’t feel like cooking, you can still eat something that’s easy to make and easy on your wallet. They even include veggie brands like Green Cuisine so you can enjoy nuggets without the chicken.
Low on condiments? You can also find multibuy offers on big names like Hellman’s and Heinz. When we checked, there was a 2 for £3 offer on items like mayonnaise, salad dressing, and tomato ketchup from these brands.
Iceland foods feature exclusive brand deals you won’t find elsewhere. This includes their range of Gregg’s baked goodies, TGI Friday’s pizzas, and Cathedral City’s ready meals. Iceland UK is always striving for the lowest prices for customers, so you can make healthy and easy teas for less.
All information, deals and offers mentioned within this content are correct at the time of writing.
Iceland Black Friday & Cyber Monday Deals and Sale
Here's what we found happened last year:
Wondering what kind of deals you might find in this year’s Iceland Black Friday deals? We peeped at last year’s sale and found huge savings across a wide range of products, meaning we’re looking forward to finding similar offers again this year.
During the Black Friday Iceland event in 2023, customers enjoyed multibuy deals such as 3 for £6, 3 for £10, and 5 for £15 on frozen desserts, ready meals, and snacks. Essential items like a 24-pack of Pepsi Max were just £7.50, down from £10. Those looking to stock up on cupboard essentials found offers like any 10 Heinz tins for £9 and any 6 for £5 on Pot Noodles, Super Noodles, and Pasta n’ Sauce products. A highlight of the sale was the Tower 4 Litre Air Fryer, which was available for £29.99, saving shoppers £20.01.
If you’re getting in your Christmas shopping, you could find an Iceland offer code to save big. Last year, some of the discounted Christmas items included wine, mince pies, crackers, turkey crowns, and desserts. Notable deals included a Christmas Gammon Joint for £18 and a Turkey Crown for £30 as well as offers on nibbles like a cracker selection for £3.50. There was also a chance to bag freebies with their Spin to Win competition. If you missed out last year, keep an eye on this year’s sale for similar fantastic offers. Don’t forget membership with us so you can earn a little every time you shop. It’s completely free to join and earn.
