Never Fully Dressed, the brand recognised Globally for it’s strong social presence, versatile dressing and chic wardrobe staples. Grown from customised clothing sold at Portabello and Spitalfields markets, NFD soon developed to a growing online business with one permanent store in the brands native Essex. Showcasing multi wears, styling tips and innovative fashion creative NFD looks to promote positive dressing, which lives through their highly engaged social community. With community at its heart NFD’s customer is their influencer & plays a huge part in the brands development and growth.
With the introduction of Curve in 2020 as well as Kids and Baby in 2021, NFD looks to empower women, all ages and sizes to feel good when wearing their bold and bright prints. With an aim to improve their sustainably, NFD’s journey starts with it’s pre loved platform as well as Depop profile selling samples and recycled NFD encouraging a longer clothing lifecycle. With charity at the heart of the business NFD works with relatable causes which connects with both their staff and community. An amazing £40,000 has been raised and donated to charity partners.
