Welcome to Noughty. We are a British born, naturals brand on a mission, to exceed the performance of premium conventional hair and body care with natural alternatives that won’t cost the earth - literally.
We’re here to deliver results without any added fuss. Whether it’s your daily curl refresh, a 20-minute-deep treatment mask or a longer-term journey to happy, healthy hair and skin, we’re here to make the process easier for you.
Noughty makes a conscious choice to deliver a minimum of 97% natural ingredients to every Noughty bottle. Your next question might be “what is the remaining 3%?” Well, this is the bit which allows us to deliver safe, ethically conscious formulas. Plants power the performance and synthetics keep it hygienic to stop it expiring too quickly, separating and our favourite part – leaving your skin and hair smelling gorgeous.
Buying natural ingredients also enables us to do business with farmers in some of the poorest communities in the world, making a life-changing difference to the future outcomes of that community.
