Celebrate 'pretty different beauty' with Urban Decay UK and get high-performance vegan beauty products that give you the quality you want cruelty-free. The Urban Decay brand is about expressing your character, not covering flaws, and with products that are meant for everyone, you'll find the makeup sets that suit your style. Not only that, you can rely on makeup products that are created using a vegan formula and a brand that is a proud member of PETA's Global Beauty Without Bunnies programme.
From their Marvel collection to Naked Cyber and Vice, Urban Decay feature a whole host of popular vegan makeup products for long-lasting results to take you through the day and into the night. Whether you're restocking on top items like their award-winning Hydromaniac tinted Glow Foundation that provides 24-hour coverage or trying out a new Naked Cyber Eyeshadow Palette for shimmery glamour, you'll get a free sample with every order plus free standard UK delivery when your order is more than £20.
If you're a new customer, you can score a 15% off welcome offer when you sign up to their newsletter. Newsletter signups will also be privy to the latest sales and exclusive offers to score Urban Decay discounts so you can stock up on your favourite products for less. Buying for a friend? Check out Urban Decay gifts for product duos, bestseller makeup sets, and travel size products that are ideal for stocking fillers or presents for a beauty fan in your life.
Popular Urban Decay products on site
Explore makeup bestsellers
New to the world of Urban Decay cosmetics? Take a look at some of their best selling products to find makeup greats for flawless skin, statement lips, smoky eye looks and more. With their virtual try on service, you can take the guesswork out of buying makeup online, plus get cashback on your purchase, whether it's eyeshadow, lipstick, setting sprays, foundation or primer.
Prime, perfect and set with face makeup that gives you the complexion you want. Start with major players like Stay Naked Foundation and Stay Naked Concealer and venture out into other bestsellers like Marvel Afterglow Highlighter for daytime shimmer and Urban Decay All Nighter Setting Spray for flawless makeup that lasts for up to 16 hours.
Add a pop of colour with statement lip from Vice lipstick, whether you're looking for a daytime lip gloss like their Hi-Fi Shine, clean lines with 247 Glide On Vice Lip Pencil or a matte look with Vice Lipstick in a variety of show-stopping shades. Complete your look with Brow Blade inkstain for face-framing eyebrows, Lash Freak Mascara for look-at-me eyes, and the wide range of Urban Decay eyeshadow palettes the brand is so well known for, so you become a blending queen.